Leveraging Glia Technology to Improve Members’ Online Experience
Having already embraced digital banking, Members 1st online users were eager to interact through more responsive and modern means than just phone and IVR. Because of its commitment to unparalleled service, the credit union naturally wanted to comply with its members’ demands for a better way to communicate while online.
While Members 1st recognized the need to augment its existing channels with digital engagement, the credit union wanted to avoid point solutions that don’t scale. Members 1st wanted a technology partner that would address the future needs and preferences of members and member service representatives (MSRs) alike.