From Hype to Help: Unpacking Generative AI’s Impact on Member Service

Artificial intelligence (AI) is no longer a futuristic concept. It’s not just here, it's here to stay—and it can help your credit union succeed. AI tools can help improve call center efficiency, manage and mitigate risk, and improve member service. So, where is this going, how fast is it happening, and what does it mean for member service at credit unions? And how can your credit union use it to redefine efficiency and revolutionize member success?

To help you answer these questions, Glia Chief Product Officer Jay Choi hosted a fireside chat with two experts: Yaniv Markovski, former Head of Support at OpenAI (creator of ChatGPT) and Char Sears, VP of Member Experience and Product Management at Unitus Federal Credit Union.

They discussed:

How AI is changing the member service game for credit unions
What Generative AI (‘GenAI’) is good at and how these new capabilities can be used to improve call center efficiency, drive member loyalty, and manage risk
Challenges and risks you need to consider with GenAI
How to implement easy but powerful tools to help you serve your members

Be sure to watch through the end to catch exciting product announcements from Glia covering new AI and Generative AI capabilities and industry benchmarking.

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