Harnessing the Data and Loyalty in Digital Cardholder Services
Behind every credit card transaction is an opportunity for financial institutions to generate revenue through interchange and fee income, harness analytical cardholder-spend data and behavioral insights, and even create stickiness with customers or members through loyalty programs.
Financial institutions that don’t include Digital Customer Service to support their card programs and cardholder-facing tools, however, risk negative cardholder experiences that could ultimately jeopardize the entire customer or member relationship—and who wants that?!
In Glia's white paper you will learn:
- How Digital Customer Service can enhance credit card offerings
- The importance of a well-structured card program
- The shortcomings of the cardholder experience as we know it today
- How incorporating a well-designed digital cardholder servicing strategy can save the day