How to Drive More Successful Online Insurance Quotes

Despite nearly 75% of consumers preferring to purchase an insurance policy directly from an insurance company, direct to consumer sales hasn’t drastically overtaken agent distribution as many expected. While most consumers start their insurance buying journey online, far less finish the experience online. Insurers must provide seamless digital experiences during the quoting process to enable buyers to connect with sales advisors at any point in their journey.

This white paper dives into the headwinds faced by direct insurance distributors and shares tactics insurers can leverage to convert more online shoppers into new policyholders. In a highly competitive space with sky-high customer acquisition costs, we explore the tools needed to offer a differentiated buying experience that blends digital and human assistance. In this white paper, you’ll learn about:

• The challenges associated with online abandonment
• How digital interaction capabilities can keep more shoppers in your sales funnel
• How to gain a competitive advantage over other direct distributors