From Contact Center to Engagement Center
As customers move towards customer experience as the deciding factor in their buyer's journey, it is becoming increasingly important to exceed customer expectations. Unfortunately, the traditional contact center is no longer enough to ensure that customers are being properly supported. Today, your company must meet and communicate with customers on their terms and where they wish.
In this eBook, we will introduce the next evolution of the contact center - the Engagement Center.
Specifically, you will learn:
- Why the contact center is no longer enough to meet customer expectations
- Defining the engagement center
- The importance of delivering an digital-first customer experience
- How an engagement center can deliver an "assisted experience"