Driving Consumer Lending Success Online with Glia

A Fortune 500 financial enterprise who is among the top US Consumer Banks’s mission is to bring simplicity and humanity to banking through the use of technology. One of the bank’s services provides consumers with financing for new and used car purchases. They set up a website for potential customers to conveniently browse millions of cars from thousands of dealers across the United States, select their preferred financing option, and pre-qualify for a loan online.

The Challenge:

• Minimize drop-offs by overcoming friction points
• Proactively address buyer questions and concerns
• Guide visitors through application process